Clients and agencies want to produce great work. So why does so much content work to meet the client's brief?
We look at three possible causes, and offer a way through the calamity of mis-briefs, re-briefs and non-briefs.
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to podcast@blackad.co.uk and we'll do our very best to help.
Or maybe you just want to tell us what you think of the podcast. It's the same address: podcast@blackad.co.uk