When it comes to content, how much technical detail is enough? And how much is too much?
For specification sheets and white papers, the answer is pretty obvious. But what about the homepage and landing page? Is there a way of selling to the main buyers – without annoying the people who just came for the amperes, ohms and microns?
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to podcast@blackad.co.uk and we'll do our very best to help.
Or maybe you just want to tell us what you think of the podcast. It's the same address: podcast@blackad.co.uk