Marketing professionals love their language – and their labels.
But all too often, it can be hard to cut through the jargon and focus on what will make a difference. What's exactly is a mission statement? More to the point, does it really matter?
In this episode, Alan, Siân and Helen talk about how to regain your focus when you're going through a branding exercise, and cut through all the jargon and negativity that can sometimes get in the way. (And yes, there's still room at the table for our old pal the vision statement.)
Share your agonies (and anything else)
Got a brand agony you'd like us to answer? Send an email to podcast@blackad.co.uk and we'll do our very best to help.
Or maybe you just want to tell us what you think of the podcast. It's the same address: podcast@blackad.co.uk