How far should you push your brand language? Is it too much to make the buttons in your application process unmistakably 'you'? Or is it better to make things nice and simple – but risk blending into the competition?
In this episode, Alan, Chris and Helen talk about UX (user experience) copywriting, from so-called micro copy and contextual help, through to headings and other labels. All to help one listener strike a better balance between brand and usability.
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Got a brand agony you'd like us to answer? Send an email to podcast@blackad.co.uk and we'll do our very best to help.
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